AXE: Double Jacket Jimmy explores Kyiv

Client

Unilever

Year

2018

AXE: Double Jacket Jimmy explores Kyiv

Description:

Double Jacket Jimmy is the hero of AXE’s global campaign. He came to Kyiv from Argentina and was surprised by many things. For example, a dish called “zucchini caviar” or men’s fur hats. Videos about Jimmy’s exploration of Ukraine and search for a real bro were a part of AXE’s campaign in Ukraine, executed by NGN.agency.

Tasks:

  • Prepare scripts for video blogs;
  • Develop logistics for the shooting;
  • Shoot, edit and provide postproduction for the series of videos.

Results:

We released a series of short video blogs, in which Double Jacket Jimmy tries Ukrainian food, checks out Kyiv fashion and looks for the best parties. These videos around 300 000 views at AXE UA Facebook page.

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