Music lives for Michael Shchur show

Client

Toronto TV

Year

2017-2018

Music lives for Michael Shchur show

Description:

Satire show «#@)₴?$0 with Michael Shchur» started in 2015. It gained broadcasting on several TV channels, including First National TV channel, 24 channel, Hromadske, as well as YouTube channel Toronto TV (167 000 followers). For the season starting in September 2017, authors added the format of live music performances to the show.

Tasks:

  • Develop a concept and implementation for 35 live studio performances of Ukrainian bands.
  • Provide full production of music live videos — starting with artist selection by a musical editor and setting up logistics for the shooting, and ending with postproduction.

Results:

We filmed music of various genres — darkwave, folktronica, progressive rock, freak cabaret etc. We introduced many young musicians, and made videos with renowned Ukrainian bands — DakhaBrakha, Stoned Jesus, Dakh Daughters.  

Together, these music videos have over 900 000 views on YouTube and Facebook. If we add TV view, we will get over a million contacts with Ukrainian music.

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